ProCare Launches Ihi – New Te Reo Māori App As Part Of Its Commitment To Equity

ProCare, New Zealand’s largest network of primary
healthcare professionals, has today announced the launch of
a new cultural competency app called ‘ihi’ as part of
its equity journey and as a way of helping staff, its
network and wider stakeholders to increase their engagement
in Te Ao Māori.

ihi makes the crucial link
between language and culture, with content covering te reo
Māori pronunciation, tikanga Māori, mihimihi/pepeha
(introductions), ngā mihi (greetings), whakataukī
(proverbs) and waiata (songs).

Norwell, Chief Executive at ProCare says: “ProCare is
delighted to present ihi for our staff, our network and
partners which is more than 2,500 people and their whānau.
It’s so simple to use as it has the ability to swipe over
words to listen to the pronunciation. This will allow people
to practice in their own way, therefore giving them
confidence in using te reo, supporting them to be more
inclusive and connect with, respect and appreciate te ao
Māori in their daily mahi

“Ultimately, we hope using
the app will contribute to positive engagement with health
practitioners so to improve health outcomes for Māori,”
she continues.

Mihi Blair, Kaiwhakahaere
Māori at ProCare says: The name ihi was chosen to encourage
users to start their cultural journey with enthusiasm.
Starting a new journey always takes courage as you step into
the unknown. The feeling when you are about to do something
challenging, yet amazing – that’s ihi. That is how we
want user to feel when they start using the

“Developing the kupu (words) for this kaupapa
(purpose/principle) is part of our commitment to include Te
Tiriti and equity in all aspects of our work. It is also the
right thing to do. We wanted to lead by example for our
whānau and help others to lead by example too,” she

ihi has been developed in conjunction with
Maori-owned technology company Kiwa Digital and can be
downloaded free from the Apple app, Google play or Microsoft

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